Your business,
upgraded.
Modern advertising infrastructure for ambitious businesses. Rao creates, manages, and optimizes paid advertising campaigns so your business reaches more of the right customers.
- Local homeownersTop performer
- Recent site visitorsActive
- Lookalike · customersTesting
- Variation A · Before & afterLeading
- Variation B · Owner storyActive
- Variation C · Offer-ledRotating
Budget, audience and creative are being adjusted continuously based on live performance signals.
- New performance signal receivedJust now
- Campaign deployedLogged
Rao Advertising is a managed service. Campaigns are built and operated by Rao on behalf of your business.
The Rao system
Advertising, operated as infrastructure.
Rao brings strategy, creative, targeting, campaign execution, optimization and performance visibility into one managed advertising system.
Advertising operations
From budget to business growth.
Rao builds the campaign strategy, creative, messaging, targeting and advertising structure.
Rao launches, manages and continuously optimizes the campaign.
Advertising generates the customer actions that matter to the business — from inquiries and calls to purchases, traffic or bookings.
Your business takes over wherever its own sales or fulfillment process begins.
Live campaign view
You see the campaign operating.
Objectives differ by business. Rao reports on the result that matters to yours.
Illustrative interface with sample campaign data. Not a projection, guarantee or representation of results.
The intelligence behind Rao
Every campaign feeds the next one.
Rao continuously evaluates campaign performance, audience response, creative, placements, and advertising signals to pursue stronger performance and more efficient use of advertising spend.
Division of responsibility
Rao operates the advertising.
You operate the business.
- Strategy
- Creative
- Messaging
- Targeting
- Campaign deployment
- Advertising management
- Optimization
- Performance monitoring
- Customer relationships
- Sales
- Closing
- Fulfillment
- Operations
Rao plugs into your business without attempting to become it. Once a customer action is generated, your team takes over.
Built for different businesses
Built around your business.
Different businesses grow differently. Rao builds advertising around the customer action that matters to yours.
Rao is designed for companies with a real product or service, a clear growth objective and the ability to support additional demand.
Your plan
Advertising built around your business.
No two companies grow the same way. Rao builds advertising around your goals, market, customer economics, and available budget.
Tell Rao about your business, market, and objectives.
Rao evaluates your goals, customer economics, and budget.
Rao proposes a campaign plan and advertising investment built for your business.
You approve, and Rao builds, operates, and optimizes the advertising.
- Advertising investment
- Campaign objective
- Channels
- Geographic and audience scope
- Creative direction
- Campaign structure
- What Rao operates for you
Tell Rao where your business is today and where you want it to go. We'll evaluate the opportunity and recommend an advertising plan built around your objectives.
Built to scale with you.
As your advertising performs and your growth goals increase, Rao can operate larger campaigns and advertising budgets alongside your business.
Another Rao product
Growth doesn't stop when the customer responds.
Rao Automation is a separate system for responding to, organizing and following up with incoming inquiries. It is not part of Rao Advertising.
Get started
Build your Rao advertising plan.
Tell Rao where your business is today and where you want it to go. We'll evaluate the opportunity and recommend an advertising plan built around your objectives.